You see; the impulse of looking at or even sharing a GIF is instant, which is precious at a time where attention is harder than ever to get and maintain.
People don’t have time to share stuff unless it’s share-worthy.
Nowadays, people can’t be bothered reading.
I’m an avid reader, so this idea to me is alien… but I’m
telling you, that what’s happening today.
People don’t want static letters and images anymore, they want some action and some speed or they get
frustrated.
Right now, it’s all about sights and sounds… that’s the next big thing…what they can convey to you with audio recordings… or animations. Hence, the increase in video based squeeze pages.
The human mind has evolved. We are all, whether you know it or not, getting FASTER, quicker, taking in more information and boring more easily.
In a world of convenience, where people want you to get to the point so they can carry on with their busy day, more and more people are finding new and more modern ways to interact and share in much more creative and entertaining ways.
If you are a current Internet Marketer, I won’t have to define a GIF for you … you’ll just know because it is all around you in both personal and business terms.
But if you have been around a long time and are just stumbling upon this new age method of conveying brands, selling products and expressing moods to others, then you might ask – “What exactly is a GIF, then?”
I know you’ve been sent them (or witnessed them) increasingly lately… I’m inundated with them on
Facebook Messenger and as popup links to products online… and I have to say, I’m starting to love them. They’re sort of soft and effortless, and they do make me look and click.
It really is an awesome and attention grabbing marketing tool too, because it conveys reactions
perfectly without saying much.
Plus, they can be pretty hilarious, and you know what … funny relaxes people, and relaxed people buy more.
That’s why businesses who wish to stay current are using their own branded and targeted GIF
messages to attract and draw in customers.
Why?
Because animated GIFS
But most importantly for you:
Well… let’s check some interesting facts and statistics from the web…
The fact that GIFS are still relevant after 29 years since their initial creation proves its value in web terms. It means it is not a fad. It is a proper strategy.
Here’s why…
GIFs are easy to consume and this makes them very attractive to any brand trying to meet the audience’s content needs at any given time.
It has been shown that people only remember 20% of the text they read without visuals, which reminds us once again why visual power is more important than ever.
It is therefore the perfect call-to-action.
Brands use GIFS now in their strategy because it is pure logic. It is effective, it is working and it is more appealing than images, but also cheaper (and easier) to be created, comparing to videos.
As GIFs only last a few seconds, their file size is significantly smaller and the process of uploading them is faster comparing to videos, while the auto loop increases the effectiveness of a brand’s message.
What’s more, their integration on the biggest social networks encouraged their revival and the increased
exposure they’ve recently enjoyed.
(Twitter even introduced its own GIF keyboard making their use even more convenient.)
Although people behave differently on every social network, GIFs are still popular in all of them.
Storytelling is a great addition to any brand strategy, even Disney are using it!
It makes promotion much more simple and interesting, engaging the audience and allowing them to interact and share with you.
This software allows you to:
Upload Your Images
Load a YouTube™ video and get screenshots
Load an mp4 video and get screenshots
BLEND all screenshots into 1 image!`
And guess what…
It’s pretty straight-forward – with Turbo Gif Animator you can load a YouTube, play, pause and get a screenshot, then pause it and take screen grabs at the intervals of your choosing. You can then create an animated gif of those screenshots, so you have full control over subject matter.
It also allows you to upload your own series of images to achieve the same thing rather than just using a YouTube video.
You can also get screenshots from your own mp4 videos…
Everything is so easy!