EVERYONE WANTS TO ACQUIRE NEW CUSTOMERS - BUT DO YOU TAKE CARE OF THE ONES YOU ALREADY HAVE?

If you landed here then there is a 99% chance that you own a business, offer a service or have some sort of eCommerce platform.

The bottom line is - you want as many customers and leads as possible. That makes sense of course - we all do!

One of the biggest problems is that it can take a lot of work to generate new customers.

• You have to spend money on advertising
• You need to get them acclimated to your offers
• You need to deal with any issues that come along with new customers
• You have to create time to acquire them
• You need to do market research
• Etc...

It's easy to get wrapped up in the acquisition phase. I mean, who doesn't want more customers?

The thing is - you can't be so wrapped up in acquiring new customers that you ignore your current customers!

There is a lot of value in treating your current customers right. In fact...

A two percent increase in customer retention will roughly have the same effect as a 10 percent reduction in selling price. Source: “Leading on the Edge of Chaos”, Emmet Murphy & Mark Murphy.

Retaining customers lowers your total customer acquisition costs and is in fact, six to seven times cheaper than acquiring a new customer. Source: Bain & Company

Your chances of selling to an existing customer is anywhere between 60 and 70 percent, whereas that of selling to a newly-acquired customer is typically between five and 20 percent. Source: Marke3ng Metrics

Retained customers (loyal customers) are more profitable – they have a higher lifetime value; make more purchases; spend more per purchase; are more accepting of price increases; are more likely to show similar loyalty for other products and services you launch; bring more business to you by referring more people. Source: “The Value of Online Customer Loyalty”, Bain & Company

As You Can See - Customer Retention Pays Off

The question is - how can you best nurture you customers and leads...

Well we have the answer:

Attention to Retention - is the perfect introduction to building lasting customer and lead loyalty.

This simple, user-friendly guide will take a complete "newbie" and teach them the very basics of what it takes to retain their customers.

It focuses on 3 Main Modules:

• Chapter 1 - Customer Retention
  
  • Seven Infallible Strategies For Customer Retention
    
• Chapter 2 - Member Retention
  
  • Seven Specific Ways To Retain Members On Your Membership Website
    
• Chapter 3 - List Retention
  
  • Five Things You Can Do To Maintain Your List And Retain List Members

If you want to get an introduction to this vital information, please hit the button below...