IT TAKES A VILLAGE...
I'll get back to the above title in a second. I just want to ask you a couple of questions first:
1. Are you a business owner or service provider?
2. Do you have a web presence?If you are reading this, then you are likely a business owner.
If you are a business owner, then you almost assuredly have a web presence. A website, a blog, a Facebook page, a Linkedin page...something.
The real question is...
Are You Taking Full Advantage of Your Web Presence?
Throwing up a website and praying for visitors isn't a very proactive marketing strategy.
Even advertising online, and driving people to your sales pages isn't always a guaranteed profit maker.
Your online presence can only become truly powerful if you engage with your customers.
The important word to focus on there is "engage".
When you have engaged customers, you have customers who will be ready to buy!
How Do I 'Engage' My Customers?
There are a couple of ways to engage your customers, but one of the best ways is to create a community around your brand.
An online community can take many forms, but the key goal is to get customers talking to you, about you and with each other!
One of the best parts of building a community around your brand is that it can truly take on a life of it's own. Your own potential customers can drive the discussion!
This might help you understand the concept a bit more...
Virtual Neighborhood - is the perfect introduction to creating a community around your brand.
This guide will give you a simplified look at the steps you can take to start building a community around your brand.
It touches on topics like...
- Branding - What is it?
- Brand Accordingly
- Using a Blog to Build a Community
- Importance
- Best Practices
- Using a Forum to Build a Community
- When?
- Why?
- Build a Community with a Facebook Page
- What is it?
- Why Use it?
- Best Practices
- Other Options for Your Virtual Neighborhood
- Google+
If you want to get an introduction to this vital information, please hit the button below...
