Announcing
a Brand New 9-Part Video Course
Fact:
While 2% of your prospects may convert after viewing your
website, the other 98% who leave may never come back.
"Today,
you can discover how to professionally use retargeting marketing to
bring back that 98% and convert ‘window shoppers’ into buyers!"
In this video
series, I’m going to show you how to properly set up
and use the power of retargeting.
From
the Desk of:
[Your
Name]
Dear
Website Owner,
One of the biggest problems any online business owner will face is
making the first sale with a new prospective customer.
Statistics show that, in general, only 2% of prospects convert. The
other 98% leave and may never come back to your site. This means that
any money you’ve invested to get people to visit has been lost. That
can quickly add up to a lot of wasted money!
If we take a closer look at those statistics, the big question becomes:
"Why do online shoppers leave without paying or taking some sort of
action?"
Although there may be hundreds of reasons why a potential customer may
not make a purchase, these five are some of the most common.
1) They were presented with unexpected costs.
2) They thought the price was too expensive.
3) They found a better price elsewhere.
4) They decided against buying.
5) They were just browsing.
With such a high percentage of people leaving your site, each with
their own reasoning, is there any way to get them back without
reinvesting more money into new clients?
The answer is, “Yes!”
This is what we call ‘retargeting’.
Retargeting marketing is gaining more and more popularity with website
owners. In fact, I’m sure you’ve run into retargeting ads targeted
towards yourself! Let me explain how they work…
Imagine you go to Google.com and type in a specific item that you’re
looking to buy. At the top of the page are several Google ads and you
click on one of them. Of course, what you don’t know is that the
advertiser had to pay to have their ad in the perfect place for you to
find.
The ad redirects you to the website. Although you know little about it,
you stay because you’re curious about what they have to offer. Perhaps
you find a product that really piques your interest, but you decide not
to purchase right away and to instead come back later.
Life, though, has other plans. You get too busy and end up forgetting.
Later on, you try to think of what website it was that you had visited.
Unfortunately, for the website and maybe even for yourself, you don’t
remember how to get back to it.
So you go back to Google and try searching for it again. The website is
using retargeting, so when you put in the information, you suddenly see
an ad for a 20% off coupon for that very same website! You were going
to buy the product anyway, so this is a no-brainer, right?
Retargeting sealed the deal that you would buy from them.
Still not convinced of the power of retargeting?
According to a comScore study, "Retargeted ads led to a 1046% increase
in branded search and a 726% lift in site visitation after four weeks
of retargeted ad exposure!"
That’s a huge amount of people that, otherwise, would likely never have
come back!
The best news about this? You can do it for your own website for just
pennies.
Introducing...
Retargeting
Conversions Blueprint
9
Part Video Course
Here's a list of this 9 part video series in
more detail
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Video
#1: Introduction and Recommended Retargeting
Are
you excited about using retargeting marketing for your business? In
this video, you will be given a quick overview of the course. We’ll
talk about the basic concepts of how retargeting works, and you will
get to see the retargeting network that we recommend.
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Video
#2: Retargeting Frequency
Whenever
you set up any retargeting campaign, the biggest question that you
should ask yourself is: How frequently should I show ads to potential
buyers? In other words, how much is too much? You don’t want your ads
to become annoying as that can actually hurt your brand. While it is
always good to test, I’ll show you the exact frequency recommended to
help jumpstart your campaign.
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Video
#3: How to Increase Your Conversions
Before
we jump in and show you how to create a highly-targeted campaign, it's
crucial to understand the strategy behind it and how exactly it raises
your conversion rates across the board. You will learn to give people
what they want in order to get what you want. In other words, the more
specific you are, the better your conversion rate will be.
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Video
#4: Frontline Retargeting Strategy
The frontline
retargeting strategy will cover two different aspects: people who leave
your front sales page, and your lead magnets. While you can simply
focus on retargeting people who leave, using this strategy will allow
your conversion rate to explode!
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Video
#5: Deep Funnel Retargeting
In
the world of retargeting marketing, this strategy is often overlooked.
Many times, people tend to just focus on prospects, but in this case,
we will be focusing on customers who have already put their trust in
you. In fact, selling to these types of people is easier, although it
requires different actions.
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Video
#6: AdCreatives
Creating
ads for retargeting is going to be very different from creating regular
ads since these ads focus on people who have already visited your
website. In this video, we will cover that as well as several other
things, including how certain ads will help increase your conversion
rate and how to cheaply get high-quality ads created specifically for
you.
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Video
#7: Account Overview and WordPress Integration
Once
you have learned the fundamentals and strategies on how to set up your
retargeting campaign, we will show you how to get started with a real
live targeting network. You’ll learn how to set up your account and how
to integrate your WordPress.
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Video
#8: Create Your Retargeting Segments
In
this video, we’ll cover how to
create highly targeted retargeting segments. The more specific your
segments are, the higher your conversion rate will be. Simply follow me
step-by-step as I show you the best way to succeed.
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Video
#9: Create Your General Campaign Properly
Congratulations!
At this point, you
have reached the end of the video series. After creating your segments,
it’s time to create your general campaign to help your kick start the
retargeting process.
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Interested
in how to create your own highly successful retargeting campaign?
Everything you need to know is right here in this video course!
Add this
product to your cart now for only....
$67 $27
Regards
[YOUR Name]
P.S. Learn how to use retargeting
marketing to bring back a large majority of your missed prospects.
P.P.S. This training course was
designed to help you create a long-term conversion strategy.
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