And, believe it or not, it's a
foolproof copy-and-paste system.
Listen: One of the very best ways to
create rabid, fanatic readers of your written material is by
wielding a controversial (some might call it a downright sneaky)
language pattern that your readers won't be able
to detect or resist.
It's called it the Stealth Mind Penetration
Writing Strategy. And to be completely honest with
you, it's known to be a ferocious and barbaric copywriting strategy
because it has earned a reputation of taking zero prisoners while
offering very little in the way of mercy.
O.K., lets suppose you have an ezine that
has a high unsubscribe rate and an extremely low open rate.
Here's
what needs to be done
to remedy this lousy situation...
Simply open up your
Formidable Phrases
And Words eBook and and begin the copy-and-paste process.
Here's what it will do for you...
Immediately your copy will come to life and spring into action.
First, your copy will establish a very
personal, conversational tone and demeanor, without
the amateur "hype" that'll make you look like an
untrustworthy marketing newbie.
Then, with perfect precision and
timing, you'll shock and delight your readers with
carefully chosen phrases and words that carry with them their own
supercharged meaning, emphasis and dramatic flair guaranteed to
provoke an emotional response.
The end result is you will have put
the reader into a well planned, pre-designed state of mind
or mood.
Here's
The Ultimate
Copywriting Secret...
Look at it this way... have you ever
been in the "mood" for pizza, or something sweet?
If so, then you understand an impulse or desire can be elevated to
a long-term craving, or a mood that's almost impossible to
vanquish until the craving is satisfied.
When I uncovered the untapped,
unknown marketing power of mood, I knew I had stumbled onto
something that isn't being taught anywhere else, at any price.
Naturally, the next step was
to connect the dots between mood and copywriting. To
accomplish this task, I literally spent months trying
to unlock the secrets of how to put a reader into the mood to
buy...
...and therein lies the road to marketing defeat.
You see, your readers are
going to resist any message that tries to force a sale, it's a
built-in survival instinct. But...
Here's where things get
really fun. You can bypass this survival instinct and
security system and gain immediate, direct access to your
prospects control center.
To do this, don't try to put your prospect in the mood to buy,
instead you must put them into the mood to read and learn.
And how exactly do you do
that? Easy... by writing and teaching.
So,
what's the catch? The catch is there's a secret recipe to
creating content that'll create the mood you're looking for.
And here it is...
It's called it the E6
Copy Equation...
From the readers standpoint, your
content and sales letters must be:
-
Educational
- You and your copy must demonstrate beyond any shadow of
doubt that you have the ability to deliver valuable
information reliably and effectively.
-
Effortless
- Complex thoughts must be simplified for easy delivery
into the human mind. When the mind reaches critical
mass, a light will turn on and your prospect will become a
human sponge, willing to absorb as much education as you can
possibly deliver.
-
Emotional
- Almost everyone tries to filter any and all emotion
from their copy. Instead, pour emotion into your copy.
-
Entertaining
- The entire population suffers from ADHD, unable to
focus on anything that requires a mental effort.
Entertain your audience and you will hold their attention.
-
Enthusiastic
- People seek out, and are drawn to those who
demonstrate passion and motivation. Show enthusiasm
and joy for your topic and you'll establish excitement and a
positive mood for your info-product.
-
Ethical
- Your prospects want and need to know you're going to
do right by them. Trust is the critical glue or bond
in the E6 Equation that holds everything
together.
Using this equation, your
copy will work longer and harder for you, rather than you
working harder on your business because of under-performing copy.
Of course, the worst possible
thing would be for you to try and figure all this out on your own
from scratch, which is why I made this swipe file of phrases and
words for you.
When you begin the copy
and paste process, you'll be entering the E6
Copy Equation matrix directly into your sales letters and
newsletters.
If you feel now is the time to
take a quantum leap in your copywriting skills and dramatically
increase your results to improve your bottom line, then this eBook
is the perfect fit for you.
Enter
your name and email below. Once you've confirmed your
subscription, I'll rush you a copy of Formidable Phrases and
Words. Instantly.
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Don't delay or wait another
moment because as a special gift to you, I'll also throw in a
copy of this letter for you to build and nourish your own
marketing herd.
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